이준성
이준성(Ph.D., Univ. of Michigan)
| 전공 | 스포츠 경영학 |
| 연구실 | 스포츠과학관 323호 TEL :(02)2123-3191 |
| leejs929@yonsei.ac.kr | |
| 강의과목 | - 학부: 스포츠비즈니스, <대학원> 스포츠서비스마케팅 |
| 주요경력 | Assistant Professor, Department of Sport Management, University of Florida (2016 – 2019) |
| Lecturer/Post-doc Research Fellow, University of Michigan (2015 – 2016) | |
| Editorial Board, Journal of Global Sport Management | |
Guest Editor for Special Issues
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Dr. Joon Sung Lee is an Assistant Professor with the Department of Sport Industry Studies at Yonsei University. His primary research encompasses topics surrounding corruption in Sport as a critical sociocultural issue from the sport marketing perspective. Focusing on athlete transgression, he has conducted a line of research investigating how sport consumers process an athlete endorser’s transgression information and respond to the troubled athlete in different ways. This line of research has been extended to a variety of topics in athlete endorsement domain. His work has been published in top peer-reviewed business and sport journals (e.g., Journal of Business Ethics, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, and more).