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이준성

이준성(Ph.D., Univ. of Michigan)

이준성

이 준 성

전공 스포츠 경영학
연구실 스포츠과학관 323호 TEL :(02)2123-3191
E-mail
강의과목 - 학부: 스포츠비즈니스, <대학원> 스포츠서비스마케팅
주요경력 Assistant Professor, Department of Sport Management, University of Florida (2016 – 2019)
Lecturer/Post-doc Research Fellow, University of Michigan (2015 – 2016)
Editorial Board, Journal of Global Sport Management
Guest Editor for Special Issues
  • o Sport Marketing Quarterly: Using Experiments in Sport Consumer Behavior Research
  • o Journal of Global Sport Management: Athlete Transgression and Endorsement Marketing
Dr. Joon Sung Lee is an Assistant Professor with the Department of Sport Industry Studies at Yonsei University. His primary research encompasses topics surrounding corruption in Sport as a critical sociocultural issue from the sport marketing perspective. Focusing on athlete transgression, he has conducted a line of research investigating how sport consumers process an athlete endorser’s transgression information and respond to the troubled athlete in different ways. This line of research has been extended to a variety of topics in athlete endorsement domain. His work has been published in top peer-reviewed business and sport journals (e.g., Journal of Business Ethics, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, and more).